Travel reporter Hugo Martin talks about airline seats with Jan Breuckner, a UC Irvine economics professor who has studied airlines, and Barry Biffle, chief marketing officer of Spirit Airlines.
In the skies over America, the squeeze is on.
Legroom on airplanes is going the way of free checked bags, pillows and in-flight meals. Passengers who want a little more wiggle room in their coach seats better be prepared to open their wallets.
The trend for cash-strapped airlines is to charge passengers extra to sit in a new category of roomier economy seats with names such as Big Front Seat and Economy Plus.
But where's this extra room coming from? Ask fliers in the cheapest seats, who are now being packed closer together.
"When I fly, I no longer feel like a passenger, I feel like I'm cargo," said James Mewes, a retired Palm Springs lighting company executive. "The seats already do not have enough padding. They have gotten narrower, and the legroom has become smaller."
Mewes, who stands 5 feet, 8 inches tall, has flown for more than 30 years throughout the Western U.S., primarily in economy seats on United Airlines.
"The CEO and board members from United should have to sit in one of these coach seats for 12 hours," he said.
The change marks a stark departure from 10 or 15 years ago, when most airlines offered only two choices: first class and coach. The change is an outgrowth of the profit-driven trend to add fees for such things as checking luggage, ordering food and using a pillow.
The move to charge passengers for onboard extras took off in 2008 when the economic recession severely cut demand for air travel, pushing the nation's largest airlines to find new ways to boost revenue without raising fares too much.
By then, the trend had already begun across the pond. Ryan Air, based in Dublin, Ireland, was one of the first airlines to charge passengers to check luggage. Among other fees, Ryan now imposes an administration fee of about $8 for all flights and a fee of about $26 to hold an infant on your lap.
Such fees have been so lucrative — generating $22.6 billion among 50 airlines worldwide last year — that airlines have spent the last few years crafting one to let economy passengers upgrade to seats with a few inches of extra legroom.
In the past, the economy section on an average long-haul plane represented about 90% of the seats, with first-class seats making up the balance. Today, 10% to 30% of the spots on a major airline are extra-roomy economy seats, according to industry experts.
To make room for the new seats, airlines have eliminated 10 to 40 standard economy seats per plane. On some airlines, many of the remaining economy seats got pushed closer together even while Americans have grown, well, bigger.
"It's getting to the point where if you are 5-foot-9 and taller, you are hitting your knees on the seat in front of you," said Joe Brancatelli, a business travel expert and author of the website Joe Sent Me. "And if you are more than five pounds overweight, a 17-inch-wide seat is too narrow for you."
In May, American Airlines unveiled a new seating scheme for its Boeing 777 plane that includes business class seats that can lie fully flat. But in the back of the plane, American plans to squeeze an extra seat into each row, for a total of 10 seats. To make them fit, American is installing seats with a width of 17 inches; first class seats, by comparison, are 36 inches wide.
A few months later, JetBlue Airways announced plans to reconfigure seating on about 50 of its jets so it can add several rows of seats with 38 inches of legroom, available for an extra fee. But to fit the roomier seats, JetBlue reduced the legroom on 11 rows of economy seats to 32 inches from 33.
The industry leader in squeezing the most passengers into a plane is Spirit Airlines, which bills itself as an "ultra low cost carrier." It packs 178 seats on an Airbus 320; United, meanwhile, puts 138 seats on the same aircraft model.
"What airlines are doing is creating different tiers of products and price differential," said Jan K. Brueckner, a UC Irvine economics professor. "They are just trying to make money in a fiercely competitive business by parceling out the product in this way."
The higher-priced, roomier seats include:
• JetBlue's Even More Space seats, introduced in 2008. Each seat has 5 to 6 inches of extra legroom for $10 to $65 more than standard economy tickets. Nine months after introducing the Even More seats, JetBlue announced that they had helped generate $40 million in additional revenue.
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